Do they concentrate on a selected vertical? For illustration, Criteo commonly promotions with advertisers in ecommerce, when other advertisement exchanges concentrate extra on significant media brand names or other niches.
提供了较安全的投放环境：广告网络在采购媒体资源时往往选择比较高质量的网站资源，从而比较能保证投放环境的安全性，这个对品牌广告主来说至关重要。
Rubicon Challenge presents A selection of characteristics which includes genuine-time bidding, programmatic acquiring, dynamic optimization, and built-in reporting. Rubicon Project targets both small corporations planning to produce a gain with their advertisements, as well as massive firms seeking to arrive at a worldwide audience.
Have you been selecting the ideal advert exchange yourself? Send out as part of your tips on TwitterOpens a different window
Sharethrough is an additional advert exchange that concentrates on top quality, specific adverts. As opposed to center on a single vertical, they receive premium ads by independently picking out publishers and advertisers with human workers.
Delivers a clear and productive Market for genuine-time bidding, that has a give attention to high quality and functionality.
Index Exchange runs a true-time bidding platform and is effective with consumers and sellers to match ads immediately and proficiently. The platform offers purchasers use of high quality inventory throughout the World-wide-web, even though providing sellers access to a variety of prospective buyers.
Presents advanced audience segmentation capabilities to make sure the suitable message reaches the right customer
Supplying greatly utilised connection types for example RTB endpoints, JS tags, and VAST tags allows ad exchanges to improve ad profits and supply an improved working experience for each prospective buyers and sellers.
Analytics and reporting resources are check here supplied so overall performance can be monitored. MoPub also provides entry to in excess of one particular billion everyday impressions at competitive pricing with quickly delivery occasions.
You’ll have access to PubMatic’s proprietary dashboard to observe your advert general performance with sophisticated analytics. For example, you are able to benchmark your overall performance against comparable publishers.
Usage of advertisement exchanges arrives by way of an advert exchange System. And although an advertisement exchange platform presents quite a few Rewards, consumers and sellers do require a lot of data ahead of picking out the correct one.
Demand from customers-side platforms (DSPs) are computer software applications that help advertisers to deal with, monitor, and optimize their strategies throughout several ad networks and exchanges. DSPs use various concentrating on parameters for instance demographics, spot, and passions to make certain ads are served to the appropriate viewers. In addition they combine with numerous data vendors to supply a deeper idea of their audience.
Every time a visitor visits a publisher’s page, the customer’s knowledge is collected through cookies, that are then employed by the ad exchange to choose one of the most appropriate bidders.